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Making Your Brand Recognizable in a Sea of Information
- September 9, 2024
According to an article in Lunio AI, the average person is now estimated to encounter between 6,000 to 10,000 ads every single day. Although there are no official figures, this gives us an idea of the amount of information surrounding a target market.
If you want to build a successful brand, you need to be recognizable. Designing an impactful logo, building a website and other brand assets helps you to carve out a distinct style and this leads to brand recognition in the market. Your approach to your brand’s visuals will play a big part in your brand’s position in the market.
Is it a high-end brand?
Does your brand inspire?
Does it promote creativity? A certain lifestyle? A dream?
Let’s Start with Your Logo
According to WixBlog, a logo is a symbol comprised of words, images, and colors to identify a brand or product. Some of the most iconic brands have highly recognizable logos that people can recall regardless if the brand’s name is written or not.
How many brands can you name from the logos below?
Almost all, right? This is exactly the reason why developing a strong brand visual is important.
Developing 360 brand visual
The foundation of a good brand visual is a solid identity or who your brand is. As we discussed before, knowing your target market, mission, vision, tone, core values, and voice creates a persona. This is the essence of your brand or what your target market will gravitate to if they encounter it. Creating a visual is the act of translating that persona into an image that people will easily recognize. So, though there is a plethora of software to get you started executing, knowing and mastering the rationale of your brand’s assets by heart will make a significant impact on whether you design the right visuals or not.
Let’s take a look at the infographic below:
Almost all, right? This is exactly the reason why developing a strong brand visual is important.
Let’s take a look at Coach:
Brand story from their website:
“Bringing an appreciation for American pop culture and a love of craftsmanship to Coach, Stuart Vevers has been reimagining the heritage of our house since 2013. Inspired by the inclusive and courageous spirit of New York, his free-spirited collections have introduced Coach to a new generation.”
This is a great example of how all of it comes together visually if you know who you are. Always remember your identity, practice consistency, and most of all — stay authentic!
There is so much to uncover!
Explore it more by watching this BrandSpeakAsia video:
https://www.youtube.com/live/0RhCpSUsADE?si=y1MzYhM8I37nCzA1
Want to talk about it some more? Send us an email!
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