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Hybrid Events in the Current Marketing Landscape
- September 10, 2024
When COVID entered the picture, everyone was taken by surprise. Suddenly, the freedom to go out and about was taken away and people were facing a new reality. People, however, are resilient beings. With technology as our friend, we were able to cope and create a temporary reality integrating a version of life’s activities including parties, work meetings, and of course, celebrations, and events.
Brands and services had to adjust their strategies on how to move forward and so, the birth of online events took place. Thankfully, the world opened up again and people could see each other again.
Creativity and technology have merged to create what is known as hybrid events, fusing both the advantages of the digital and the physical world. So, how do you know if executing a hybrid event is good for your business? Let’s find out, shall we?
Frequently Asked Questions About Hybrid Events
Q: What is a hybrid event?
A: According to socio.events, a hybrid event is “any type of gathering that combines aspects of in-person and virtual events into one comprehensive experience.” In simple terms, it’s a blended format where an attendee can either engage in the event content at the physical venue or digitally through the use of technology (i.e., an event platform). No matter how they choose to participate, all event attendees can seamlessly interact with their fellow guests, sponsors, and exhibitors.
plementary brands? If yes, it could tell you that the influencer is knowledgeable about your product and could even provide their audience with valuable insight regarding your brand.
Does the influencer share the same core values as your brand and product? Of course, you want to work with someone who aligns with your values and vision to ensure a cohesive and authentic partnership.
Does the influencer believe in your brand? Naturally, you want to collaborate with someone who genuinely supports and advocates for what your brand stands for, creating a more authentic and impactful partnership.
Once you have your answers, you can effectively narrow down your choices, focusing on influencers who truly resonate with your brand’s values and vision and help you target your search more precisely.
Q: What are the advantages of hybrid events?
A: A key upside of having this type of execution is that it widens the reach of your event. These days, people have busy lives, trying to find a work-life balance amidst all their responsibilities and goals. Traveling consumers time. With the click of a button, you’re suddenly part of an event.
It also makes it easier to track success and get audience engagement because of the accessibility of technology.
Here is a side-by-side comparison of In-Person, Online, and Hybrid Events.
Q: Knowing these facts, how do you find the balance?
A: What you want to bring the same level of satisfaction to your event attendees, customizing it to whether they will be attending it virtually or in person. Integrating the appeal of a digital event (and vice versa) is also a way to increase the appeal of an event for both parties. For instance, a simple shout-out to the online world, asking them to respond via chat and emojis is a way to make them feel like they are part of the on-ground event. On the other hand, providing the media with a digital copy of the press kit and other event materials will speed things up in terms of dispatches and pick-ups.
The event world is an ever-evolving thing because the world changes constantly as well. We learn as we go and as much as we can.
In the process, we grow as professionals and as people. So, while hybrid events are relatively new, we know that it all goes back to your product and your market—the foundation of a brand and its success.
That’s it for today’s quick read! If you have any topics that you want us to discuss, feel free to let us know through this short survey!
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