We often hear it but were you able to harness the potential AI in your events yet?
While the rising power of Artificial Intelligence (AI) as a marketing tool presents overwhelming possibilities, we encourage you to start somewhere. Let’s explore the ways on how AI can be your partner in pulling off your corporate event.
Audience knowledge translates to a highly-personalized approach in event marketing. With this, research for segmentation can now be done more efficiently with the power of AI. An example of a tool that you can use is Qualifyed which takes your existing audience, customers, and prospect data to automate creating lookalike audiences. On the other hand, Userpersona makes detailed profiles based on your product or service description, making it easy to create detailed customer profiles.
We believe that human creativity is still irreplaceable but you’ll also get a nod from us in saying that added value can be achieved with AI augmentation. If you haven’t yet, ChatGPT can provide you with initial ideas in creating themes and concepts for your event. You can also use another AI-generated program called Midjourney to help you come up with design ideas of your venue, stage, and booth set-ups based on natural language descriptions also known as prompts that can get your creative ideas running. Go and explore, because AI is your new oyster!
During the pandemic when the word “VUCA” was considered an economic buzzword, our team took on a challenge to provide one of our long-term clients (one of the leading insurance companies here in the Philippines) with a unique webinar experience as they launch their new products and services to its market. With the help of AI, we were able to create a memorable event with the use of avatars for our speakers and an immersive background that matches our slogan, “The Future Holds No Boundaries”. These small tweaks on usual webinar formats make the experience of online participants more enticing and fun! Now that we have the liberty to go out and hold in-person and hybrid events, we believe that this can still be applied to enhance the overall market experience.
Empowering a 360-degree AI effort throughout your event planning and execution process makes it easy to compile the data later on. You can use AI’s algorithm and intuitive nature to measure the success of the event and know for yourself if you have reached your project goals. One tool you can use is Expologic which is used as a tracking platform that shows you how long people stay in sessions as well as their movement throughout the activity. With these factors being monitored, you will know which segments your attendees like the most and help you plan for your future events.
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