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How to Bring and Consistent and Strong Brand Experience To Your Consumers
- September 3, 2024
How do you get your market to patronize your brand? First things first, you have to be able to connect to them and send them a message. Reaching your audience and giving a positive experience in a cluttered landscape is definitely a challenge, but it is also an opportunity to be more creative and strategic in your efforts.
To establish a message and make an impact, the brand must be clear, strong, and generate recall. A good, solid message stems from a solid brand. Work on your brand first, and then make sure that every effort that comes after it is consistent with it.
Define the pillars of your brand
To communicate a clear and concise message you must first be a master of your brand’s identity. This consists of your brand’s purpose, vision, values, voice, personality, and positioning. This is the core of the brand, where everything else should come from.
In short, these are the roots of the brand. The stronger they are, the clearer your brand will be.
Form the visual elements of your brand
Based on your brand identity, craft its image. By this, we mean the fonts, logo, color palette, and market personification. These should reflect back to what your brand is all about. Examples of brands that have strong visual elements are Starbucks, Nike, Coca-Cola, Apple, and McDonald’s.
In fact. Nike’s checkmark is so iconic, people recognize it even without the brand name. Apple, on the other hand, knows its visual voice to a tee that even if they do a logo refresh, the market is still able to connect with it and recognize the brand.
Map It Out
We have finally arrived at the stage of figuring out our customer touchpoints or the different stages, channels, and moments that your customers encounter before, during, and after experiencing your brand. You can segregate these into your online and offline touchpoints. For online, these may include your socials, direct email marketing, and your website. On the other hand, offline may include your sales personnel, billboards, flyers, store, etc.
Every moment that a consumer experiences can either make them engage further with your brand or it can also drive them away. The more consistent, strong, and appealing the experience is, the more it will attract people towards your brand. This can either lead to a sale, a repeat purchase, a brand engagement, or it can further their interest to know more about your brand.
This caps up this week’s edition. Thank you for joining your Monday Mentor today! We hope you enjoyed learning and re-learning with us. Remember to keep it intact. Stay strong and true to what your brand stands for and its identity will strengthen even further in the minds of consumers as they continue to experience it.
Have a good week everyone!
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