Digital Marketing

Home About Services Our Works Rates Connect Blogs Humberger Toggle Menu Why Interactive Videos are Better for your Brand September 10, 2024 More and more people are consuming video content. In a study by https://www.linearity.io/, it shows that 93% of marketers concurred that interactive content is more successful at educating buyers than only 70% for static content. In fact Google says that in the Philippines, Filipinos now spend about four hours per day online, with most using a smartphone as their main device. And 87% of Filipino internet users watch online video content, with YouTube as a top platform. How do interactive videos differ from the traditional ones? User engagement. According to a Linkedin article by Amith U. Kumar,  “The key differentiator between the two lies in the level of user engagement. Non-interactive designs are static and one-directional, offering information without direct user involvement. In contrast, interactive designs invite users to explore, interact, and contribute, creating a more immersive and dynamic experience.” Interactive videos facilitate what is known as “active learning”, meaning people who consume the content are most likely to better understand and retain the information. This factor paves the way for other benefits that can help your brand grow and flourish. What are they? Higher Engagement Because viewers are actively participating in your content, the time they spend on your platform increases. Something as simple as asking them to share their thoughts in the comments section extends their viewership. Also, in effect, when you reply, it builds your relationship with your audience. Source: https://www.pexels.com/photo/person-in-blue-denim-jacket-holding-black-smartphone-5053740/ Source: https://www.pexels.com/photo/delighted-female-friends-with-laptop-and-smartphone-4353618/ Elevated User Experience The viewing experience that caters specifically to its audience makes it more relevant and memorable. The audience participants give them the opportunity to think and share their own ideas, their attention is enhanced and is extended. If done effectively, almost everything is elevated to another level. Increased Conversion Rates The overall impact of the interactive content increases the potential for conversion because of the engagement. For instance, a person who has been actively participating in a video is more likely to purchase something offered at the end of video, compared to someone who has been multitasking the whole time. Customer Insight: The more your customers engage with you, the more you get to know them. Post a link for a potential purchase and you can track how many people click the link, add it to their carts, or actually make a purchase. Let’s take a look at these examples. Nespresso In this interactive video, Nespresso is able to know things, like if a viewer is a first time user. When a customer tells something about them, this enables an interactive video the opportunity to create content that caters better to needs like a user’s personality, interests, consuming habits etc. https://share.wirewax.com/8201905 Hyundai https://share.wirewax.com/8183392/?utm_source=Facebook&utm_medium=social&utm_campaign=Hyundai&utm_content=HyundaiFB How does it feel to drive or ride inside Elantra? This interactive video begins by telling you to start its engine by clicking the button. You hear the motor of the car start and you’re instantly hooked. It gives you a taste of the driving/riding experience, followed-up by informative links of things about the car. Lastly, after you’ve experienced the test drive, you can book an actual one! We end this week’s Monday mentor with two pro-tips: Don’t let the technology of interactive videos make you veer away from the video’s story and purpose. Always go back to your brand’s objectives and goals. Make sure that everything you put is relevant because interacting requires participation, and people sometimes don’t like to participate in things that don’t interest or overwhelm them. Have a great week, everyone! See you again on Monday! Unlock weekly marketing insights from Your Monday Mentor Your Monday Mentor is a weekly newsletter by BrandSpeakAsia, offering executives and decision-makers targeted insights and motivational content on marketing strategies and industry trends to kickstart their week. Subscribe You have been successfully Subscribed! Ops! Something went wrong, please try again. Book a consultation FREE FOR 30 MINUTES Send an email to deniece@brandspeakasia.com SIGN UP TO OUR NEWSLETTER Scan QR JOIN OUR TEAM CAREERS AND INTERNSHIPS Send an email to shai@brandspeakasia.com © 2024 BrandSpeakAsia. All rights reserved Developed by GLAXIT Follow our socials

Home About Services Our Works Rates Connect Blogs Humberger Toggle Menu How to Work With Influencers September 10, 2024 Technology and globalization have paved the way for influencers and content creators all over the world. A lot of people have gravitated to them as a source of information, recommendations, or paradigms.   In the world of marketing, these influencers have been integrated into some people’s purchase journeys varying in scale of influence. According to a study at trend.io, influencer marketing is more influential than paid ads. 92% OF CONSUMERS TRUST INFLUENCERS MORE THAN ADS, generating 11 times the return on investment. Furthermore, it says that influencer marketing has a greater reach. 47% OF YOUR SHOPPERS use ad blockers. There’s a bigger chance that an influencer’s post will reach them. As a marketer, how do you know which influencers to work with for your brand? Here’s how we get things started. First, we ask, Is there a connection? In other words—would the voice of the influencer make sense for your brand? Study your options Source: https://www.pexels.com/photo/people-having-a-meeting-7710085/ Does the influencer promote similar or complementary brands? If yes, it could tell you that the influencer is knowledgeable about your product and could even provide their audience with valuable insight regarding your brand. Does the influencer share the same core values as your brand and product? Of course, you want to work with someone who aligns with your values and vision to ensure a cohesive and authentic partnership. Does the influencer believe in your brand? Naturally, you want to collaborate with someone who genuinely supports and advocates for what your brand stands for, creating a more authentic and impactful partnership. Once you have your answers, you can effectively narrow down your choices, focusing on influencers who truly resonate with your brand’s values and vision and help you target your search more precisely. What kind of influencer do you need?​ Source: https://www.cmswire.com Influencers don’t necessarily mean millions in following. There are actually different scales of following and each one has their own benefits. A mega influencer has a big and wide audience, so aside from reaching your primary market, you can also reach your secondary markets and even convert others. These are mostly celebrities. On the other hand, macro influencers are more likely to be content creators, gaining fame through social media and the internet. Although their reach is less, they have similar variety, and at times, a bigger, more personal influence. Narrowing it down, a micro-influencer has found a specific type of niche that trusts them and is interested in their thoughts and content. Going even smaller, a nano influencer, on the other hand, has the fewest following but can have a very big influence or engagement with those who follow them. How do you know which one to work with? Oftentimes, depending on the budget and goal, a brand would choose a mix of influencers to reach their audience. Listen and Learn from One Another Source: https://www.pexels.com/photo/woman-wearing-teal-dress-sitting-on-chair-talking-to-man-2422280/ Now that anyone can create content in their own way, information or sentiments about your brand can also come from the public. Posts, reviews, and word-of-mouth have a big impact on how your brand is perceived. According to experts, more than 90% of consumers believe recommendations from friends and family over all forms of advertising and in B2B, 91% of every sale is influenced by word-of-mouth. The challenge lies in the fact that opinions cannot be controlled. Therefore, having a solid product, service, and brand is crucial because everything inevitably traces back to them. We hope you learned a thing or two from today’s read. If you’re currently working on building your brand’s reputation, Your Monday Mentor believes in you! 💚 Have a lovely week! Unlock weekly marketing insights from Your Monday Mentor Your Monday Mentor is a weekly newsletter by BrandSpeakAsia, offering executives and decision-makers targeted insights and motivational content on marketing strategies and industry trends to kickstart their week. Subscribe You have been successfully Subscribed! Ops! Something went wrong, please try again. Book a consultation FREE FOR 30 MINUTES Send an email to deniece@brandspeakasia.com SIGN UP TO OUR NEWSLETTER Scan QR JOIN OUR TEAM CAREERS AND INTERNSHIPS Send an email to shai@brandspeakasia.com © 2024 BrandSpeakAsia. All rights reserved Developed by GLAXIT Follow our socials

Home About Services Our Works Rates Connect Blogs Humberger Toggle Menu Communicating Through the Clutter and Noise in Social Media September 10, 2024 As of 2024, the average adult internet user’s attention span is now 8.25 seconds. According to www.sambarecovery.com, this is influenced by the increasing distractions on the internet, social media, and the environment. As a marketer, how do you get them to increase their attention to your posts, in a world where a slew of information is easily available at one’s fingertips? This information comes from all kinds of sources, including celebrities, brands, political figures, and content creators, among others. Yes, it is a challenge, but it can be done! The secret to great, engaging communication? A solid strategy and communication. Of course, for it to be effective in terms of results, it has to be backed by a good product or service as well. Are you launching a social media effort? Or maybe doing a rehash? Here are some tips to get you started: Make it relevant To do this, you have to have a firm grasp of your target market. Take time to get to know them. The more you know about them, the more you’ll have an idea of the topics that are relevant and meaningful to them. Angkas, for instance, has a knack for communication materials that get the humor of most commuters. Source: https://www.facebook.com/photo.php?fbid=689732123371201&id=100070032588473&set=a.553294527014962&locale=ps_AF Source: https://www.facebook.com/photo.php?fbid=891002983054490&id=100064343903844&set=a.620974626723995&locale=fo_FO Keep it Clear Clear and concise messages have a bigger chance of standing out and connecting with people amidst the clutter. With people already overwhelmed with the amount of information that they get, strong and clear marketing materials cut through the clutter and send the message to a brand’s target market. This Laura Mercier reel is a good example of a communication effort that does the job of communicating. Watch the reel here: https://www.facebook.com/reel/960673245537863 https://brandspeakasia.com/wp-content/uploads/2024/09/fb-reel.mp4 Be Interesting! In relation to our first tip, doing research on trends, events, and milestones that the target market cares about will go a long way. For instance, if your audience falls under the graduation crowd, it is a good idea to craft social posts inspired by this milestone. Be Yourself Here’s another bonus tip for content creators who interact personally with their viewers. While there are a lot of things to consider, adding your flare or human touch to your hosting will resonate with your viewers! Don’t be afraid to integrate who you are when you host. Ready to create? Go for it and don’t forget to have fun! Unlock weekly marketing insights from Your Monday Mentor Your Monday Mentor is a weekly newsletter by BrandSpeakAsia, offering executives and decision-makers targeted insights and motivational content on marketing strategies and industry trends to kickstart their week. Subscribe You have been successfully Subscribed! Ops! Something went wrong, please try again. Book a consultation FREE FOR 30 MINUTES Send an email to deniece@brandspeakasia.com SIGN UP TO OUR NEWSLETTER Scan QR JOIN OUR TEAM CAREERS AND INTERNSHIPS Send an email to shai@brandspeakasia.com © 2024 BrandSpeakAsia. All rights reserved Developed by GLAXIT Follow our socials

Home About Services Our Works Rates Connect Blogs Humberger Toggle Menu Using the Power of Data Analytics for Your Brand Campaigns and Efforts September 8, 2024 Creativity and relevance of a good product or service are essential to a campaign’s or project’s success. This is so much easier said than done. In a world overflowing with brands, how do you make your business efforts relevant to your market? One key way is through investing in well-researched and reliable data analytics. Just like your own relationships, the more you know about the person, the more you can connect with him or her. So, how do you get started? Knowing your market’s behavior People are complex beings. While there is no way to know your market 100%, there are key things you should know to determine if 1.) they are indeed your market, and 2.) how to connect and eventually produce the desired business results with them. Begin by knowing the qualitative and quantitative data of your market. Quantitative data is composed of numbers, facts, and statistics about them, while Qualitative data describes their personality, interests, and preferences. Work with an expert agency or explore online tools to get you started in this aspect. Here are some sites you can check out: https://www.gwi.com/ https://explore.meltwater.com https://mailchimp.com/ Source: https://www.pexels.com/photo/people-having-a-meeting-7710085/ Awareness of key patterns that are relevant to your market Upon knowing the essential aspects of your target market, you can further research the qualitative things that affect their buying and decision-making behavior. Examples of specific buying pattern categories, as given by https://blog.hubspot.com/ include routine purchases (grocery, gas), limited decision-making purchases (recommendation, referral) extensive decision-making, and impulse purchases. These more specific customer journeys may lead to things like awareness, consideration, conversion, purchase, or referral. From this information, you can make strategic efforts to make your marketing more effective to your customers. For example, if your target is an impulse buyer, investing in an easy-to-find and well-designed shelf space can be a way to boost sales. Source: https://mailchimp.com/resources/buying-patterns/ Evaluating campaign results Every brand campaign or project is rooted in desired results, or more technical terms — Key Performance Indicators (KPIs). Tools and efforts are then used to see if these are met. For instance, if you had a product launch for a new makeup product, your KPIs can include media attendees, event guests, and number of website hits, coverage, and product sales. For startups, things like a simple event attendance sheet immediately generate information about what kind of people are interested in your brand. On a bigger scale, some tools and experts can help you analyze your efforts. Meltwater is one of the online tools you can use to evaluate your campaign: https://www.youtube.com/watch?v=lTwqwubnk4k https://www.youtube.com/watch?v=lTwqwubnk4k Applying all of this consistently to your business may seem overwhelming, but the results will help you go further in the future! As we always say here in Monday Mentor, “Consistency is key!” As a marketing communications agency, we put a lot of value on analytics as a tool to guide us in our current and future efforts. BrandSpeakAsia offers social listening and social media analysis services at the end of each campaign to gauge its effectiveness concerning our KPIs, goals, and objectives. We can do this for you too! This caps up today’s chat. See you again next week! Want to discuss more? Send us an email! Unlock weekly marketing insights from Your Monday Mentor Your Monday Mentor is a weekly newsletter by BrandSpeakAsia, offering executives and decision-makers targeted insights and motivational content on marketing strategies and industry trends to kickstart their week. Subscribe You have been successfully Subscribed! Ops! Something went wrong, please try again. Book a consultation FREE FOR 30 MINUTES Send an email to deniece@brandspeakasia.com SIGN UP TO OUR NEWSLETTER Scan QR JOIN OUR TEAM CAREERS AND INTERNSHIPS Send an email to shai@brandspeakasia.com © 2024 BrandSpeakAsia. All rights reserved Developed by GLAXIT Follow our socials

Home About Services Our Works Rates Connect Blogs Humberger Toggle Menu How Do You Navigate Your Brand in the Digital Age? September 7, 2024 The rise of digital media in the world, both for consumers and for brands, has had a massive effect in the way that brands are marketed. For sure, traditional media has not left the picture. According to Vero Asean, traditional media, such as print, television and radio, still play an important role in the Philippines, providing in-depth coverage of both local and international events to the general public. This being said, the spread of information through digital media is fast and plays a key role in engaging both loyal and potential customers. In the same report of Vero Asean, it says that almost 50% of Filipinos now use social media for news and entertainment. As of January 2023, there are 90.2 million Facebook users in the Philippines. In this number, around 42.8 million users are on TikTok, followed by approximately 19.02 million users on Instagram.   These are big, relevant figures for any company. So, as a marketer, how do you navigate and manage the success of your brand in the digital age? Source: https://www.pexels.com/photo/man-couple-love-people-7979447/ Educating Both Potential and Current Customers Digital media gives an opportunity for any brand to be known. Make the most of this! Platforms like Facebook, Instagram, and TikTok allow you to plan your social calendar carefully so that you can build your brand and disseminate information according to your terms. This also allows you to personally communicate with your market and make them feel what your brand is all about. Check out the content planning tools of Monday.com and Canva. Establishing Your Brand Reputation: Be Consistent! In our previous Monday Mentor newsletters, we have discussed the importance of brand consistency and the effect that it has on word of mouth. A continuously satisfying brand experience can give birth to brand ambassadors, who believe in your product or service, and openly talk about it positively for free. In the digital age, information spreads like wildfire, so talking about your brand can either be positive or negative. Consistency is key to making sure that digital media works to your advantage! Source: https://unsplash.com/photos/a-man-holding-a-cup-of-coffee-and-some-snacks-gwNAgJqeAUo Source: https://www.pexels.com/photo/black-and-silver-laptop-computer-7661627/ What Happens in a Crisis? In handling unfortunate events like these, consistency in your brand will always come to play! What happens when negative statements about your brand go viral? Respond fast, but respond carefully. As we discussed earlier, information spreads like wildfire. Once you post something, there’s no turning back — even if you delete it (thanks to screenshots). It’s always advisable to work with people who are experts in this area to avoid another mishap. It’s a lot to take in, but master it and it will work for your brand! Always remember the 3 Cs. Keep it consistent. Keep your brand image clear. Keep communicating! See you again on Monday for another interesting discussion! This is your Monday Mentor, saying have a good week! Unlock weekly marketing insights from Your Monday Mentor Your Monday Mentor is a weekly newsletter by BrandSpeakAsia, offering executives and decision-makers targeted insights and motivational content on marketing strategies and industry trends to kickstart their week. Subscribe You have been successfully Subscribed! Ops! Something went wrong, please try again. Book a consultation FREE FOR 30 MINUTES Send an email to deniece@brandspeakasia.com SIGN UP TO OUR NEWSLETTER Scan QR JOIN OUR TEAM CAREERS AND INTERNSHIPS Send an email to shai@brandspeakasia.com © 2024 BrandSpeakAsia. All rights reserved Developed by GLAXIT Follow our socials

Home About Services Our Works Rates Connect Blogs Humberger Toggle Menu Smart Ways to Boost Your Brand’s Presence Online Through Content September 7, 2024 When it comes down to it, attracting and retaining an audience relies heavily on the actual meat of the things you publish online. In the sea of competition surrounding your brand, you can build an audience for your brand. It’s been said thousands of times, but we will say it again, “Content is King.” Let’s break down the basics of boosting your brand’s online presence through strategically planned content. Marketing 360 The clearer the message, the stronger the effect will become. Centralize an integrated campaign around it, utilizing the online and offline platforms with an audience for your brand. For instance, if you saw a billboard while you’re stuck in traffic, a reiteration on Facebook will make your recall of the message stronger. Source: https://www.coca-colacompany.com/media-center/coke-zero-campaign-tells-guys-its-not-your-fault One of the greatest examples of a 360 marketing is Coca-Cola’s iconic ENJOY EVERYTHING CAMPAIGN (2013). It utilized multiple platforms including mobile, face-to-face, digital, and television, to capture its message of taking a break to enjoy sports with friends .Coca-Cola’s campaign span through a series of television ads. It also collaborated with  NCAA® March Madness® and CONAN. Strategic Posting When you’ve mastered your target market, you can strategize when to post, how to post, as well as utilize relevant trends and themes that they can relate to. A strong post, published at the right time, will make a world of difference on the engagement that it gets. Here are some of the latest data on best posting times categorized by industry from coschedule. Source: https://onlinephilippines.com.ph/what-is-the-best-time-to-post-on-facebook-in-the-philippines/ Source: https://unsplash.com/photos/a-close-up-of-a-computer-screen-with-a-blurry-background-oMe_FjZnHGU Let’s talk about SEO Through executions like keyword analysis, backlink building, Search Engine Optimization will make users catch your content more when they search for a topic related to it.  Good content is useless if no one will be able to see it. So, make it seen! Thank you for enjoying today’s discussion! As both offline and online platforms increase, let’s remember to be strategic in our approach, going back to your brand identity, brand & campaign strategy, and target  market. Always think with an integrated and holistic approach. This is your Monday Mentor, saying have a good week! Unlock weekly marketing insights from Your Monday Mentor Your Monday Mentor is a weekly newsletter by BrandSpeakAsia, offering executives and decision-makers targeted insights and motivational content on marketing strategies and industry trends to kickstart their week. Subscribe You have been successfully Subscribed! Ops! Something went wrong, please try again. Book a consultation FREE FOR 30 MINUTES Send an email to deniece@brandspeakasia.com SIGN UP TO OUR NEWSLETTER Scan QR JOIN OUR TEAM CAREERS AND INTERNSHIPS Send an email to shai@brandspeakasia.com © 2024 BrandSpeakAsia. All rights reserved Developed by GLAXIT Follow our socials

Home About Services Our Works Rates Connect Blogs Humberger Toggle Menu How to Make Your Brand Stick Through Visual and Information Hierarchy September 5, 2024 Decisions done in a brand’s visual are critically rooted in a brand’s identity, strategy, and goals, and aligned with universal principles in design. Visual hierarchy or deciding which visual should get the most attention is a result that follows after a careful study of the prior. It will also depend on the medium you will use to publish your material. Are you publishing a billboard, a Facebook advertisement, or a television ad?  A digital placement’s message, for instance, needs to be delivered as quickly as possible. The overall aim is to communicate all the information you want to give them and, eventually, get a desired reaction from them. Know Who You’re Talking To This will set the tone of your visual hierarchy. For instance, if you’re posting about your sale, the key information communicated should be discount, the sales dates, and the product. How are you going to get the attention of the viewer? Through a story. That story may be about the sale itself: Source: https://www.facebook.com/pboutletarlington Another way would be one that showcases the product as well: Source: https://www.bk.com/ …and you can also bank on a catchy copy to get their attention first. Source:https://www.postcardsrus.com/blog/post.cfm?id=316&tips-for-catchy-slogans-that-work-|-postcardsrus Let’s Get Technical Let’s make that visual beautiful! Here are some guiding principles to help you craft your visual so that it’s aesthetically pleasing, while effectively communicating your message. Contrast, size, alignment In relation to your design’s information and visual hierarchy, use contrast to put focus on selected elements. To make your visual look clean and pleasing to the eyes, use  alignment to connect and organize elements logically. Use alignment principles strategically as well. For example, people tend to read from left to right, so putting the focal point on the left could be an effective approach. Use size, depending on how you want your visuals to complement each other. Small fonts, when used wisely, can get the attention of the viewer. Be consistent! To help you remain consistent to  your brand, use templates and construct a brand guide (brand identity, color, font, logo, voice, key message, tagline). This will not only help you in constructing things consistently, but also contribute to your efficiency in coming out with visuals. There are lots of possibilities that you can play with when deciding your visual hierarchy, but always go back to your brand and your story. Let it be your guide as you navigate your way. Thank you for joining us again this Monday. See you again next week for another engaging discussion. Enjoy your coffee! Unlock weekly marketing insights from Your Monday Mentor Your Monday Mentor is a weekly newsletter by BrandSpeakAsia, offering executives and decision-makers targeted insights and motivational content on marketing strategies and industry trends to kickstart their week. Subscribe You have been successfully Subscribed! Ops! Something went wrong, please try again. Book a consultation FREE FOR 30 MINUTES Send an email to deniece@brandspeakasia.com SIGN UP TO OUR NEWSLETTER Scan QR JOIN OUR TEAM CAREERS AND INTERNSHIPS Send an email to shai@brandspeakasia.com © 2024 BrandSpeakAsia. All rights reserved Developed by GLAXIT Follow our socials

Home About Services Our Works Rates Connect Blogs Humberger Toggle Menu Navigating Your Consumer’s Lifestyle and Preferences Lessons from Grab Food, Lazada, and Spotify August 30, 2024 Lifestyle is a constantly evolving thing in the world. 20 years back, smartphones, Facebook, and Zoom were unheard of. There was no such thing as online shopping or ride hailing applications. As the world changes, brands have to adapt to survive. For this article, let’s zoom in on The Philippines. Several years back. Malls lost foot traffic because of the pandemic. Brands had to strategize how to move their stocks. Some build a website. Some partnered with e-commerce sites. Some did both, plus an option for mobile transactions via Viber or other platforms. Now, the Filipino consumer is extremely active. A typical person is capable of engaging in a lot of activities in a day because of technology, hybrid work set-ups, and more commuting options. According to data reportal, “there were 86.98 million internet users in the Philippines at the start of 2024, when internet penetration stood at 73.6 percent.” In another study by TLC Worldwide Asia days that, “brands must continuously innovate and deliver fresher avenues to stay on the top of the mind to engage the Philippines’ predominantly young, mobile-first population. One way of doing this is to offer consumers a seamless transition from online to offline experience.” Now, however, malls have regained the foot traffic they lost during the pandemic. In fact, an article by ABS updates that malls have become a go-to place for Filipinos because of the heat index. So, as a brand, how do you stay relevant? Here are some examples: Source: https://unsplash.com/photos/a-person-riding-a-bike-down-a-street-D2trJTmY1b0 Grab Food During the pandemic, Grab and other delivery options were lifesavers to get even the most essential of things—food, medicine, toiletries. How does a brand like Grab adapt when people can now go outside? One strategy they did was partner with food businesses, particularly micro, small, and medium enterprises (MSMEs), giving them technology which maintains their accessibility and relevance to consumers. Consumers love options. Regional study of Grab pointed out that  9 out of 10 consumers now prefer brands with an integrated online-to-offline experience, a clear indication of the clamor for digital convenience as people dine in-store (Adobo Magazine, 2023) So, during that instance when they choose to stay-in, Grab is there to provide them with their preferred dishes. Key takeaway: When there is a shift in lifestyle, evaluate how your brand USP applies to your customer’s current reality. Grab’s key strength is its platform’s technology, and they were able to make it relevant to their customers’ change in lifestyle. Lazada: Mas Mabilis sa Lazada While people regained access to the outside word, they became busier with more activities both for work and play. Enter Lazada. Post-pandemic, the brand launched a banner campaign titled #MasMabilisSaLazada, communicating its unbeatable fast and free shipping services, Lazada has further cemented its position in providing a superior online shopping experience for both sellers and consumers. Elifestylemanila.com quoted Lazada CEO Carlos Barrera saying, “#MasMabilisSaLazada is all about making Filipinos’ lives easier and more convenient  by delivering your parcels faster than anywhere else. We know how saving time, and  getting your orders right away can make your life better–you can rely on us to keep  serving your everyday needs at unbeatable speed, and making you experience ‘Mas  Mabilis’ always,” Key takeaway: Introduce new ways to see your brand. Now that people are more mobile, the campaign reminded people how Lazada could make things more convenient for their busy lives.  Source: https://www.lazada.com.ph/helpcenter/welcome-to-lazada-a-guide-for-new-buyers-11383.html Source: https://unsplash.com/photos/white-and-black-ipad-H4fYXZ1hyco The Brilliance of Spotify Spotify has managed to create an algorithm that continuously listens to the kind of music you prefer and suggest similar artists. This increases a consumer’s interest and usage, maintaining its relevance. It has also adapted streaming offerings like audiobooks, podcasts (yes! Even its videos). In 2022, Spotify now has over 4.7 million podcast offerings. Cnbc.com quoted Ek in 2015 saying “We’re constantly trying to move forward with better product offerings, with better programming, with better curation,” told CNBC in 2015. “It’s really about moving faster than the rest, and I really feel we’re doing a pretty good job at it.” Key takeaways: Constantly look for new ways to innovate your product and keep it interesting. Spotify could have stuck to what has already been working for them for the past years, but they choose to always innovate and adapt new things that resonate with their market. Unlock weekly marketing insights from Your Monday Mentor Your Monday Mentor is a weekly newsletter by BrandSpeakAsia, offering executives and decision-makers targeted insights and motivational content on marketing strategies and industry trends to kickstart their week. Subscribe You have been successfully Subscribed! Ops! Something went wrong, please try again. Book a consultation FREE FOR 30 MINUTES Send an email to deniece@brandspeakasia.com SIGN UP TO OUR NEWSLETTER Scan QR JOIN OUR TEAM CAREERS AND INTERNSHIPS Send an email to shai@brandspeakasia.com © 2024 BrandSpeakAsia. All rights reserved Developed by GLAXIT Follow our socials