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General Branding

Building a Brand Through Storytelling​

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Home About Services Our Works Rates Connect Blogs Humberger Toggle Menu Building a Brand Through Storytelling September 10, 2024 Think of a movie that you really love. Why do you love it? Maybe elements like actors, music, or sceneries contributed to its appeal. But what makes it great? At the core of every great movie is the story. The concept is similar to your favorite brands. What do iconic ones like Nike, Coke, and Starbucks have in common? They have established a great brand story that their market can connect to. There are a lot of reasons why storytelling is important in branding. First, it leaves a longer impression on the viewer because of its emotional appeal and enticement. Storytelling is an age-old method of introducing an idea and transporting the audience/listener/reader into the world of that idea. Brand Stories merge the actual timeline of the brand, its milestones, as well as the image that it is trying to build. It establishes an idea in the mind of the people. So, how do you tell the story? Here are some factors to get you started: Coca Cola: Lessons from a Global Brand https://www.youtube.com/watch?v=WwdGlE4jxKM Coca-Cola has been building a history since it was founded in  1886 by John Pemberton. Last 2023, the company managed to earn a total of 46 billion dollars globally. What an amazing empire it has built. The majority of its marketing is rooted in a solid brand image and story. Watch more to find out how they did it. In the example of Coca-Cola, we see how an image is built through the years cohesively, integrating the aspects of a solid brand story. In your brand’s own way, the art of storytelling can be taken and used as a tool for company growth and success. Keep in mind that for Coke, it took more than a century to build the empire it has today. Dream big, but don’t hesitate to build a solid foundation. Be patient and thorough in your pursuit. Want to work together? Contact us and let’s tell your story. Have a great week, everyone! See you again on Monday! Unlock weekly marketing insights from Your Monday Mentor Your Monday Mentor is a weekly newsletter by BrandSpeakAsia, offering executives and decision-makers targeted insights and motivational content on marketing strategies and industry trends to kickstart their week. Subscribe You have been successfully Subscribed! Ops! Something went wrong, please try again. Book a consultation FREE FOR 30 MINUTES Send an email to deniece@brandspeakasia.com SIGN UP TO OUR NEWSLETTER Scan QR JOIN OUR TEAM CAREERS AND INTERNSHIPS Send an email to shai@brandspeakasia.com © 2024 BrandSpeakAsia. All rights reserved Developed by GLAXIT Follow our socials

Digital Marketing

Why Interactive Videos are Better for your Brand

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Home About Services Our Works Rates Connect Blogs Humberger Toggle Menu Why Interactive Videos are Better for your Brand September 10, 2024 More and more people are consuming video content. In a study by https://www.linearity.io/, it shows that 93% of marketers concurred that interactive content is more successful at educating buyers than only 70% for static content. In fact Google says that in the Philippines, Filipinos now spend about four hours per day online, with most using a smartphone as their main device. And 87% of Filipino internet users watch online video content, with YouTube as a top platform. How do interactive videos differ from the traditional ones? User engagement. According to a Linkedin article by Amith U. Kumar,  “The key differentiator between the two lies in the level of user engagement. Non-interactive designs are static and one-directional, offering information without direct user involvement. In contrast, interactive designs invite users to explore, interact, and contribute, creating a more immersive and dynamic experience.” Interactive videos facilitate what is known as “active learning”, meaning people who consume the content are most likely to better understand and retain the information. This factor paves the way for other benefits that can help your brand grow and flourish. What are they? Higher Engagement Because viewers are actively participating in your content, the time they spend on your platform increases. Something as simple as asking them to share their thoughts in the comments section extends their viewership. Also, in effect, when you reply, it builds your relationship with your audience. Source: https://www.pexels.com/photo/person-in-blue-denim-jacket-holding-black-smartphone-5053740/ Source: https://www.pexels.com/photo/delighted-female-friends-with-laptop-and-smartphone-4353618/ Elevated User Experience The viewing experience that caters specifically to its audience makes it more relevant and memorable. The audience participants give them the opportunity to think and share their own ideas, their attention is enhanced and is extended. If done effectively, almost everything is elevated to another level. Increased Conversion Rates The overall impact of the interactive content increases the potential for conversion because of the engagement. For instance, a person who has been actively participating in a video is more likely to purchase something offered at the end of video, compared to someone who has been multitasking the whole time. Customer Insight: The more your customers engage with you, the more you get to know them. Post a link for a potential purchase and you can track how many people click the link, add it to their carts, or actually make a purchase. Let’s take a look at these examples. Nespresso In this interactive video, Nespresso is able to know things, like if a viewer is a first time user. When a customer tells something about them, this enables an interactive video the opportunity to create content that caters better to needs like a user’s personality, interests, consuming habits etc. https://share.wirewax.com/8201905 Hyundai https://share.wirewax.com/8183392/?utm_source=Facebook&utm_medium=social&utm_campaign=Hyundai&utm_content=HyundaiFB How does it feel to drive or ride inside Elantra? This interactive video begins by telling you to start its engine by clicking the button. You hear the motor of the car start and you’re instantly hooked. It gives you a taste of the driving/riding experience, followed-up by informative links of things about the car. Lastly, after you’ve experienced the test drive, you can book an actual one! We end this week’s Monday mentor with two pro-tips: Don’t let the technology of interactive videos make you veer away from the video’s story and purpose. Always go back to your brand’s objectives and goals. Make sure that everything you put is relevant because interacting requires participation, and people sometimes don’t like to participate in things that don’t interest or overwhelm them. Have a great week, everyone! See you again on Monday! Unlock weekly marketing insights from Your Monday Mentor Your Monday Mentor is a weekly newsletter by BrandSpeakAsia, offering executives and decision-makers targeted insights and motivational content on marketing strategies and industry trends to kickstart their week. Subscribe You have been successfully Subscribed! Ops! Something went wrong, please try again. Book a consultation FREE FOR 30 MINUTES Send an email to deniece@brandspeakasia.com SIGN UP TO OUR NEWSLETTER Scan QR JOIN OUR TEAM CAREERS AND INTERNSHIPS Send an email to shai@brandspeakasia.com © 2024 BrandSpeakAsia. All rights reserved Developed by GLAXIT Follow our socials

Event Management

Hybrid Events in the Current Marketing Landscape​

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Home About Services Our Works Rates Connect Blogs Humberger Toggle Menu Hybrid Events in the Current Marketing Landscape September 10, 2024 When COVID entered the picture, everyone was taken by surprise. Suddenly, the freedom to go out and about was taken away and people were facing a new reality. People, however, are resilient beings. With technology as our friend, we were able to cope and create a temporary reality integrating a version of life’s activities including parties, work meetings, and of course, celebrations, and events. Brands and services had to adjust their strategies on how to move forward and so, the birth of online events took place. Thankfully, the world opened up again and people could see each other again. Creativity and technology have merged to create what is known as hybrid events, fusing both the advantages of the digital and the physical world. So, how do you know if executing a hybrid event is good for your business? Let’s find out, shall we? Frequently Asked Questions About Hybrid Events Q: What is a hybrid event? A: According to socio.events, a hybrid event is “any type of gathering that combines aspects of in-person and virtual events into one comprehensive experience.” In simple terms, it’s a blended format where an attendee can either engage in the event content at the physical venue or digitally through the use of technology (i.e., an event platform). No matter how they choose to participate, all event attendees can seamlessly interact with their fellow guests, sponsors, and exhibitors. plementary brands? If yes, it could tell you that the influencer is knowledgeable about your product and could even provide their audience with valuable insight regarding your brand. Does the influencer share the same core values as your brand and product? Of course, you want to work with someone who aligns with your values and vision to ensure a cohesive and authentic partnership. Does the influencer believe in your brand? Naturally, you want to collaborate with someone who genuinely supports and advocates for what your brand stands for, creating a more authentic and impactful partnership. Once you have your answers, you can effectively narrow down your choices, focusing on influencers who truly resonate with your brand’s values and vision and help you target your search more precisely. https://www.youtube.com/watch?v=MPlmd29e_VM Q: What are the advantages of hybrid events? A: A key upside of having this type of execution is that it widens the reach of your event. These days, people have busy lives, trying to find a work-life balance amidst all their responsibilities and goals. Traveling consumers time. With the click of a button, you’re suddenly part of an event. It also makes it easier to track success and get audience engagement because of the accessibility of technology. Here is a side-by-side comparison of In-Person, Online, and Hybrid Events. Q: Knowing these facts, how do you find the balance? A: What you want to bring the same level of satisfaction to your event attendees, customizing it to whether they will be attending it virtually or in person. Integrating the appeal of a digital event (and vice versa) is also a way to increase the appeal of an event for both parties. For instance, a simple shout-out to the online world, asking them to respond via chat and emojis is a way to make them feel like they are part of the on-ground event.  On the other hand, providing the media with a digital copy of the press kit and other event materials will speed things up in terms of dispatches and pick-ups. The event world is an ever-evolving thing because the world changes constantly as well. We learn as we go and as much as we can. In the process, we grow as professionals and as people. So, while hybrid events are relatively new, we know that it all goes back to your product and your market—the foundation of a brand and its success. That’s it for today’s quick read! If you have any topics that you want us to discuss, feel free to let us know through this short survey! Unlock weekly marketing insights from Your Monday Mentor Your Monday Mentor is a weekly newsletter by BrandSpeakAsia, offering executives and decision-makers targeted insights and motivational content on marketing strategies and industry trends to kickstart their week. Subscribe You have been successfully Subscribed! Ops! Something went wrong, please try again. Book a consultation FREE FOR 30 MINUTES Send an email to deniece@brandspeakasia.com SIGN UP TO OUR NEWSLETTER Scan QR JOIN OUR TEAM CAREERS AND INTERNSHIPS Send an email to shai@brandspeakasia.com © 2024 BrandSpeakAsia. All rights reserved Developed by GLAXIT Follow our socials

Digital Marketing

How to Work With Influencers

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Home About Services Our Works Rates Connect Blogs Humberger Toggle Menu How to Work With Influencers September 10, 2024 Technology and globalization have paved the way for influencers and content creators all over the world. A lot of people have gravitated to them as a source of information, recommendations, or paradigms.   In the world of marketing, these influencers have been integrated into some people’s purchase journeys varying in scale of influence. According to a study at trend.io, influencer marketing is more influential than paid ads. 92% OF CONSUMERS TRUST INFLUENCERS MORE THAN ADS, generating 11 times the return on investment. Furthermore, it says that influencer marketing has a greater reach. 47% OF YOUR SHOPPERS use ad blockers. There’s a bigger chance that an influencer’s post will reach them. As a marketer, how do you know which influencers to work with for your brand? Here’s how we get things started. First, we ask, Is there a connection? In other words—would the voice of the influencer make sense for your brand? Study your options Source: https://www.pexels.com/photo/people-having-a-meeting-7710085/ Does the influencer promote similar or complementary brands? If yes, it could tell you that the influencer is knowledgeable about your product and could even provide their audience with valuable insight regarding your brand. Does the influencer share the same core values as your brand and product? Of course, you want to work with someone who aligns with your values and vision to ensure a cohesive and authentic partnership. Does the influencer believe in your brand? Naturally, you want to collaborate with someone who genuinely supports and advocates for what your brand stands for, creating a more authentic and impactful partnership. Once you have your answers, you can effectively narrow down your choices, focusing on influencers who truly resonate with your brand’s values and vision and help you target your search more precisely. What kind of influencer do you need?​ Source: https://www.cmswire.com Influencers don’t necessarily mean millions in following. There are actually different scales of following and each one has their own benefits. A mega influencer has a big and wide audience, so aside from reaching your primary market, you can also reach your secondary markets and even convert others. These are mostly celebrities. On the other hand, macro influencers are more likely to be content creators, gaining fame through social media and the internet. Although their reach is less, they have similar variety, and at times, a bigger, more personal influence. Narrowing it down, a micro-influencer has found a specific type of niche that trusts them and is interested in their thoughts and content. Going even smaller, a nano influencer, on the other hand, has the fewest following but can have a very big influence or engagement with those who follow them. How do you know which one to work with? Oftentimes, depending on the budget and goal, a brand would choose a mix of influencers to reach their audience. Listen and Learn from One Another Source: https://www.pexels.com/photo/woman-wearing-teal-dress-sitting-on-chair-talking-to-man-2422280/ Now that anyone can create content in their own way, information or sentiments about your brand can also come from the public. Posts, reviews, and word-of-mouth have a big impact on how your brand is perceived. According to experts, more than 90% of consumers believe recommendations from friends and family over all forms of advertising and in B2B, 91% of every sale is influenced by word-of-mouth. The challenge lies in the fact that opinions cannot be controlled. Therefore, having a solid product, service, and brand is crucial because everything inevitably traces back to them. We hope you learned a thing or two from today’s read. If you’re currently working on building your brand’s reputation, Your Monday Mentor believes in you! 💚 Have a lovely week! Unlock weekly marketing insights from Your Monday Mentor Your Monday Mentor is a weekly newsletter by BrandSpeakAsia, offering executives and decision-makers targeted insights and motivational content on marketing strategies and industry trends to kickstart their week. Subscribe You have been successfully Subscribed! Ops! Something went wrong, please try again. Book a consultation FREE FOR 30 MINUTES Send an email to deniece@brandspeakasia.com SIGN UP TO OUR NEWSLETTER Scan QR JOIN OUR TEAM CAREERS AND INTERNSHIPS Send an email to shai@brandspeakasia.com © 2024 BrandSpeakAsia. All rights reserved Developed by GLAXIT Follow our socials

General Branding

Your Reputation is Your Brand: How Do You Build It from Ground Zero?​

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Home About Services Our Works Rates Connect Blogs Humberger Toggle Menu Your Reputation is Your Brand: How Do You Build It from Ground Zero? September 10, 2024 You’ve got a good brand that you want to share and build a business from. Now that the world is filled with countless brands that are competing for attention, sales, and patrons, how do you bring yours into the picture? How do you build a good reputation from the ground up? Every iconic brand that you see now also started somewhere—without its empire or even its following. If they can do it, why can’t you? Here are some baby steps to help get you started. Source: https://www.pexels.com/photo/black-and-silver-laptop-computer-7661627/ Before you start building publicity, ensure your branding is SOLID The foundation of your brand’s reputation lies in the strength and consistency of your branding, product, and company values. It’s essential to invest time in meticulously developing these elements before introducing your brand to the world because a strong, cohesive brand foundation ensures that your brand resonates with your target audience, builds trust, and stands out in a competitive market. How exactly do you do this? Conduct market research to understand your audience, create a cohesive visual identity, and ensure your messaging aligns with your core values. You can also seek feedback from focus groups and industry experts to identify areas for improvement. While some insights will come only through experience, aim to refine your brand as much as possible beforehand. This way, when you connect with your target market, your brand is prepared to make a lasting impression. Invest in CONTENT MARKETING Once people start to take an interest in your brand, they will want to learn more about it. When they search your brand on Google, what kind of information do you want them to see? That’s where content comes in. Start with creating social media profiles and generating engaging posts. While it’s less expensive to begin with these basics, investing in high-quality content like a professional website, advertising, and public relations efforts can significantly enhance your brand’s value. Events and other communication efforts also play a crucial role in shaping your image and reputation in the market. These investments are worth it in establishing a strong and credible presence for your brand. Source: https://www.pexels.com/photo/yellow-flowers-in-glass-vase-beside-a-laptop-6483583/ Source: https://www.pexels.com/photo/men-s-black-jacket-1822608/ The Public Now that anyone can create content in their own way, information or sentiments about your brand can also come from the public. Posts, reviews, and word-of-mouth have a big impact on how your brand is perceived. According to experts, more than 90% of consumers believe recommendations from friends and family over all forms of advertising and in B2B, 91% of every sale is influenced by word-of-mouth. The challenge lies in the fact that opinions cannot be controlled. Therefore, having a solid product, service, and brand is crucial because everything inevitably traces back to them. We hope you learned a thing or two from today’s read. If you’re currently working on building your brand’s reputation, Your Monday Mentor believes in you! 💚 Have a lovely week! Unlock weekly marketing insights from Your Monday Mentor Your Monday Mentor is a weekly newsletter by BrandSpeakAsia, offering executives and decision-makers targeted insights and motivational content on marketing strategies and industry trends to kickstart their week. Subscribe You have been successfully Subscribed! Ops! Something went wrong, please try again. Book a consultation FREE FOR 30 MINUTES Send an email to deniece@brandspeakasia.com SIGN UP TO OUR NEWSLETTER Scan QR JOIN OUR TEAM CAREERS AND INTERNSHIPS Send an email to shai@brandspeakasia.com © 2024 BrandSpeakAsia. All rights reserved Developed by GLAXIT Follow our socials

Digital Marketing

Communicating Through the Clutter and Noise in Social Media

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Home About Services Our Works Rates Connect Blogs Humberger Toggle Menu Communicating Through the Clutter and Noise in Social Media September 10, 2024 As of 2024, the average adult internet user’s attention span is now 8.25 seconds. According to www.sambarecovery.com, this is influenced by the increasing distractions on the internet, social media, and the environment. As a marketer, how do you get them to increase their attention to your posts, in a world where a slew of information is easily available at one’s fingertips? This information comes from all kinds of sources, including celebrities, brands, political figures, and content creators, among others. Yes, it is a challenge, but it can be done! The secret to great, engaging communication? A solid strategy and communication. Of course, for it to be effective in terms of results, it has to be backed by a good product or service as well. Are you launching a social media effort? Or maybe doing a rehash? Here are some tips to get you started: Make it relevant To do this, you have to have a firm grasp of your target market. Take time to get to know them. The more you know about them, the more you’ll have an idea of the topics that are relevant and meaningful to them. Angkas, for instance, has a knack for communication materials that get the humor of most commuters. Source: https://www.facebook.com/photo.php?fbid=689732123371201&id=100070032588473&set=a.553294527014962&locale=ps_AF Source: https://www.facebook.com/photo.php?fbid=891002983054490&id=100064343903844&set=a.620974626723995&locale=fo_FO Keep it Clear Clear and concise messages have a bigger chance of standing out and connecting with people amidst the clutter. With people already overwhelmed with the amount of information that they get, strong and clear marketing materials cut through the clutter and send the message to a brand’s target market. This Laura Mercier reel is a good example of a communication effort that does the job of communicating. Watch the reel here: https://www.facebook.com/reel/960673245537863 https://brandspeakasia.com/wp-content/uploads/2024/09/fb-reel.mp4 Be Interesting! In relation to our first tip, doing research on trends, events, and milestones that the target market cares about will go a long way. For instance, if your audience falls under the graduation crowd, it is a good idea to craft social posts inspired by this milestone. Be Yourself Here’s another bonus tip for content creators who interact personally with their viewers. While there are a lot of things to consider, adding your flare or human touch to your hosting will resonate with your viewers! Don’t be afraid to integrate who you are when you host. Ready to create? Go for it and don’t forget to have fun! Unlock weekly marketing insights from Your Monday Mentor Your Monday Mentor is a weekly newsletter by BrandSpeakAsia, offering executives and decision-makers targeted insights and motivational content on marketing strategies and industry trends to kickstart their week. Subscribe You have been successfully Subscribed! Ops! Something went wrong, please try again. Book a consultation FREE FOR 30 MINUTES Send an email to deniece@brandspeakasia.com SIGN UP TO OUR NEWSLETTER Scan QR JOIN OUR TEAM CAREERS AND INTERNSHIPS Send an email to shai@brandspeakasia.com © 2024 BrandSpeakAsia. All rights reserved Developed by GLAXIT Follow our socials

Multimedia Design

Design for Non-Designers: Getting Started with 3 Core Principles

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Home About Services Our Works Rates Connect Blogs Humberger Toggle Menu Design for Non-Designers: Getting Started with 3 Core Principles September 9, 2024 Many people have products and services they want to share with the world, but not everyone has the opportunity to collaborate with specialists. Designing for social media and other marketing materials is essential to reach a wider audience and educate them about your brand. While working with an expert is ideal, there are effective ways to handle the design process on your own. Yes, even if you’re a non-designer! Don’t be intimidated—simply start with these 3 C’s to get you on the right track. Don’t forget to COMMUNICATE …because that’s the purpose of posting! Make sure every post is created for a purpose. So, before you start designing, write down what you want to communicate with your post or material. Take the example below for instance. The post intends to sell a look that their clothes capture. This gives the clothes more relevance to the viewer since it is easier to relate and feel excited now that there is a well-communicated message in the post. PLAINS AND PRINTS Source: https://www.instagram.com/p/C7MISRpLyLI/?img_index=1 Stick to a COMPLEMENTARY COLOR SCHEME In addition to ensuring your designs look polished and professional, using a predefined approach will save you considerable time and effort in choosing colors and layouts. Unsure where to begin? Start with your brand palette as a foundation and build from there. This strategy not only maintains brand consistency but also simplifies the design process, making it less daunting. For example, let’s take a look at these well-known brands:   CLINIQUE Source: https://www.instagram.com/p/C5yHks5Lb2y/ STRAIGHTFORWARD Source: https://www.instagram.com/shopstraightforward/reel/C6I-8P_vvx9/ Make it CLEAN Similar to a well-designed room or neatly put-together outfit, people are naturally drawn to uncluttered design. Heavily designed works have its appeal as well, but for beginners or people who are only starting in design, it’s better to stick to a clean approach. For example, let’s take a look at these brands: PRADA Source: https://www.instagram.com/p/C7B0_y5gjdM/ STRAIGHTFORWARD Source: https://www.instagram.com/p/C6_CirFp9-3/ Don’t rush the process. Take your time to learn it. It’s better to post at a slower pace with consistency than to rush the process and compromise the quality. Here are some free online tools you can check out to help you get started: https://www.canva.com/en_ph/ https://www.figma.com https://www.creativefabrica.com/ Need an expert’s advice? Shoot us an email. We’re here for you! Happy designing and have a great rest of the week! Unlock weekly marketing insights from Your Monday Mentor Your Monday Mentor is a weekly newsletter by BrandSpeakAsia, offering executives and decision-makers targeted insights and motivational content on marketing strategies and industry trends to kickstart their week. Subscribe You have been successfully Subscribed! Ops! Something went wrong, please try again. Book a consultation FREE FOR 30 MINUTES Send an email to deniece@brandspeakasia.com SIGN UP TO OUR NEWSLETTER Scan QR JOIN OUR TEAM CAREERS AND INTERNSHIPS Send an email to shai@brandspeakasia.com © 2024 BrandSpeakAsia. All rights reserved Developed by GLAXIT Follow our socials

General Branding

Making Your Brand Recognizable in a Sea of Information​

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Home About Services Our Works Rates Connect Blogs Humberger Toggle Menu Making Your Brand Recognizable in a Sea of Information September 9, 2024 According to an article in Lunio AI, the average person is now estimated to encounter between 6,000 to 10,000 ads every single day. Although there are no official figures, this gives us an idea of the amount of information surrounding a target market. If you want to build a successful brand, you need to be recognizable. Designing an impactful logo, building a website and other brand assets helps you to carve out a distinct style and this leads to brand recognition in the market. Your approach to your brand’s visuals will play a big part in your brand’s position in the market. Is it a high-end brand? Does your brand inspire? Does it promote creativity? A certain lifestyle? A dream? Let’s Start with Your Logo According to WixBlog, a logo is a symbol comprised of words, images, and colors to identify a brand or product. Some of the most iconic brands have highly recognizable logos that people can recall regardless if the brand’s name is written or not. How many brands can you name from the logos below? Source: https://www.forbes.com/sites/anthonykosner/2012/05/09/the-logos-quiz-game-why-the-top-free-ipad-game-this-week-is-worth-a-fortune/?sh=447df4781ee5 Almost all, right? This is exactly the reason why developing a strong brand visual is important. Developing 360 brand visual The foundation of a good brand visual is a solid identity or who your brand is. As we discussed before, knowing your target market, mission, vision, tone, core values, and voice creates a persona. This is the essence of your brand or what your target market will gravitate to if they encounter it. Creating a visual is the act of translating that persona into an image that people will easily recognize. So, though there is a plethora of software to get you started executing, knowing and mastering the rationale of your brand’s assets by heart will make a significant impact on whether you design the right visuals or not. Let’s take a look at the infographic below: Source: https://www.designrush.com/agency/logo-branding/trends/brand-visual-identity Almost all, right? This is exactly the reason why developing a strong brand visual is important. Let’s take a look at Coach: Brand story from their website: “Bringing an appreciation for American pop culture and a love of craftsmanship to Coach, Stuart Vevers has been reimagining the heritage of our house since 2013. Inspired by the inclusive and courageous spirit of New York, his free-spirited collections have introduced Coach to a new generation.” Source: https://www.designrush.com/agency/logo-branding/trends/brand-visual-identity This is a great example of how all of it comes together visually if you know who you are. Always remember your identity, practice consistency, and most of all — stay authentic! There is so much to uncover! Explore it more by watching this BrandSpeakAsia video:https://www.youtube.com/live/0RhCpSUsADE?si=y1MzYhM8I37nCzA1 Want to talk about it some more? Send us an email! Unlock weekly marketing insights from Your Monday Mentor Your Monday Mentor is a weekly newsletter by BrandSpeakAsia, offering executives and decision-makers targeted insights and motivational content on marketing strategies and industry trends to kickstart their week. Subscribe You have been successfully Subscribed! Ops! Something went wrong, please try again. Book a consultation FREE FOR 30 MINUTES Send an email to deniece@brandspeakasia.com SIGN UP TO OUR NEWSLETTER Scan QR JOIN OUR TEAM CAREERS AND INTERNSHIPS Send an email to shai@brandspeakasia.com © 2024 BrandSpeakAsia. All rights reserved Developed by GLAXIT Follow our socials

General Branding

Got a product or service? ​ Now Let’s Find its Brand Voice ​

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Home About Services Our Works Rates Connect Blogs Humberger Toggle Menu Got a product or service? Now Let’s Find its Brand Voice September 9, 2024 Just like that, it’s Monday again! How are you feeling? We’ve been discussing quite a lot about how being consistent with your brand distinguishes it in a sea of both direct and indirect competitors. Now, let’s rewind a little and focus on one of your brand’s foundations— its voice. So, what exactly is a brand voice and how do you find yours? Ready? Let’s begin. Who am I talking to? One of the main things that you should master first before crafting your identity is defining your target market or a group of people who you think your product or service is for. Once you’ve defined your target market, invest in getting to know them. What interests them? What kind of voice can they relate to? What are their passions and hobbies? What kind of careers do they have? What is a Brand Voice? According to an article in Linkedin by Blockclub, “A Brand voice is shorthand for “how your brand talks,” and it’s on display in all your non-visual communications, including website copy, social media posts, marketing emails, sales decks, conference presentations, product instructions, advertisements, press releases, and more.” Of course, to find your brand voice, you first have to define your identity, build by your key visuals as well as your other non-visuals including your values, mission, vision, etc. You may refer to the graph below as your guide. Source: https://www.brandedagency.com/blog/guide-to-creating-a-brand-identity One method to do this is by choosing an archetype for your brand, similar to how writers define its characters. For example, you defined your brand as a hero, he/she would be someone who thinks of others first and is inspiring and courageous. If you defined your brand as an artist, he/she would be someone creative, artistic, and imaginative. Watch this: https://www.youtube.com/watch?v=ubG1XNO1pE0 Imagine your brand as a person. How would he/she speak? What type of words would he/she use? Would it be formal or casual? Deep, light, or a mix of both? Here’s something to get you started: Source: https://medium.com/@info_50278/nail-your-brand-voice-in-4-easy-steps-8329d3bb085d As we always say, remember to stay consistent! A well-defined voice is 100 times stronger than a cluttered one. Want to talk about it some more? Send us an email! Unlock weekly marketing insights from Your Monday Mentor Your Monday Mentor is a weekly newsletter by BrandSpeakAsia, offering executives and decision-makers targeted insights and motivational content on marketing strategies and industry trends to kickstart their week. Subscribe You have been successfully Subscribed! Ops! Something went wrong, please try again. Book a consultation FREE FOR 30 MINUTES Send an email to deniece@brandspeakasia.com SIGN UP TO OUR NEWSLETTER Scan QR JOIN OUR TEAM CAREERS AND INTERNSHIPS Send an email to shai@brandspeakasia.com © 2024 BrandSpeakAsia. All rights reserved Developed by GLAXIT Follow our socials

General Branding

Protecting and Embracing Your Brand’s Authenticity in the Digital Age

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Home About Services Our Works Rates Connect Blogs Humberger Toggle Menu Protecting and Embracing Your Brand’s Authenticity in the Digital Age September 9, 2024 Authenticity connects. In an age where the media is flooded with filtered posts and crafted realities, encountering a brand who tells it like it is refreshing. Honestly will always find its way to an audience. So, now that you’re surrounded with a multitude of marketing options, infinite  possibilities in creative execution, as well as pressure to build your brand’s image, how do you maintain the authenticity of your brand? Source: https://www.brandedagency.com/blog/guide-to-creating-a-brand-identity Know Who You Are Marketing your product will always begin with a good product or service, and then, defining its identity. You may use the graph below as your guide. Now, when you’ve defined your identity, always, always stay true to it. Remember What You Are For Authenticity is a commitment and it’s not an easy feat. There will be times when your brand will encounter an issue or crisis whether to own up to it or embellish it. Likewise, you’ll be also faced with the pressure to drift away from your identity because of the pressure of competition and modernization. This is what happened to LEGO in the early days when their sales went down. Luckily, they were able to bounce back from this and adapt to the modern world while still maintaining who they were as a brand. To gain back its market share, Lego had to remember what the brand stood for— fostering creativity and learning through play. Following this realization, they veered away from their excessive diversification and made efforts to simplify their brand identity. The strategy: the company focused on embracing the iconic interlocking bricks that made them famous, focusing on castles, cities, and space. Source: https://unsplash.com/photos/blue-red-and-white-artwork-lQT_bOWtysE Embrace Imperfections Source: https://www.volkswagen-newsroom.com/en/beetle-3596 The Volkswagen is one of the most iconic vehicles to grace the road because of its unique and fun form factor. It is the cool ride that turns heads and keeps people looking. When it came to America in the 50s though, the company had to deal with the fact that Volkswagen was not the usual car that Americans loved. In fact, if you compare it to the usual Ford and Chevrolet, its looks are practically the opposite. Instead of masking its “flaws”, Volkswagen crafted an entire campaign highlighting it and it became a massive success. Source: https://premiumlearnings.com/turning-flaws-into-favours-the-pratfall-effect-and-its-impact-on-marketing-success/ Source: https://www.facebook.com/photo.php?fbid=672449004926215&id=100064833632751&set=a.655136649990784 Walk The Talk Beyond the campaigns and the marketing efforts — is the actual brand. What does it stand for? What is its voice? How do you show this? Through actions. Take for example Cebu’s Pacific’s Every Juan Flies blue ocean campaign that made them a legitimate competitor in the local airline industry. The copy crafted was extremely catchy and easily relatable. Now, for a second imagine if Cebu Pacific suddenly increased its prices during the campaign.  Yup, it just wouldn’t work. So, yes authenticity is hard work, but when it comes from a good place, your audience will feel it in your actions, words, and of course — your product. This wraps up our chat for the start of the week! See you again on Monday for another engaging discussion. …or let’s chat some more Unlock weekly marketing insights from Your Monday Mentor Your Monday Mentor is a weekly newsletter by BrandSpeakAsia, offering executives and decision-makers targeted insights and motivational content on marketing strategies and industry trends to kickstart their week. Subscribe You have been successfully Subscribed! Ops! Something went wrong, please try again. Book a consultation FREE FOR 30 MINUTES Send an email to deniece@brandspeakasia.com SIGN UP TO OUR NEWSLETTER Scan QR JOIN OUR TEAM CAREERS AND INTERNSHIPS Send an email to shai@brandspeakasia.com © 2024 BrandSpeakAsia. All rights reserved Developed by GLAXIT Follow our socials

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