Think of a movie that you really love. Why do you love it? Maybe elements like actors, music, or sceneries contributed to its appeal. But what makes it great? At the core of every great movie is the story. The concept is similar to your favorite brands. What do iconic ones like Nike, Coke, and Starbucks have in common? They have established a great brand story that their market can connect to.

There are a lot of reasons why storytelling is important in branding. First, it leaves a longer impression on the viewer because of its emotional appeal and enticement. Storytelling is an age-old method of introducing an idea and transporting the audience/listener/reader into the world of that idea. Brand Stories merge the actual timeline of the brand, its milestones, as well as the image that it is trying to build. It establishes an idea in the mind of the people.

So, how do you tell the story? Here are some factors to get you started: