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Your Reputation is Your Brand:
How Do You Build It from Ground Zero?
- September 10, 2024
You’ve got a good brand that you want to share and build a business from. Now that the world is filled with countless brands that are competing for attention, sales, and patrons, how do you bring yours into the picture? How do you build a good reputation from the ground up?
Every iconic brand that you see now also started somewhere—without its empire or even its following. If they can do it, why can’t you? Here are some baby steps to help get you started.
Before you start building publicity, ensure your branding is SOLID
The foundation of your brand’s reputation lies in the strength and consistency of your branding, product, and company values. It’s essential to invest time in meticulously developing these elements before introducing your brand to the world because a strong, cohesive brand foundation ensures that your brand resonates with your target audience, builds trust, and stands out in a competitive market.
How exactly do you do this? Conduct market research to understand your audience, create a cohesive visual identity, and ensure your messaging aligns with your core values. You can also seek feedback from focus groups and industry experts to identify areas for improvement.
While some insights will come only through experience, aim to refine your brand as much as possible beforehand. This way, when you connect with your target market, your brand is prepared to make a lasting impression.
Invest in CONTENT MARKETING
Once people start to take an interest in your brand, they will want to learn more about it. When they search your brand on Google, what kind of information do you want them to see? That’s where content comes in.
Start with creating social media profiles and generating engaging posts. While it’s less expensive to begin with these basics, investing in high-quality content like a professional website, advertising, and public relations efforts can significantly enhance your brand’s value. Events and other communication efforts also play a crucial role in shaping your image and reputation in the market. These investments are worth it in establishing a strong and credible presence for your brand.
The Public
Now that anyone can create content in their own way, information or sentiments about your brand can also come from the public. Posts, reviews, and word-of-mouth have a big impact on how your brand is perceived. According to experts, more than 90% of consumers believe recommendations from friends and family over all forms of advertising and in B2B, 91% of every sale is influenced by word-of-mouth.
The challenge lies in the fact that opinions cannot be controlled. Therefore, having a solid product, service, and brand is crucial because everything inevitably traces back to them.
We hope you learned a thing or two from today’s read. If you’re currently working on building your brand’s reputation, Your Monday Mentor believes in you! 💚
Have a lovely week!
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