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Communicating Through the Clutter and Noise in Social Media
- September 10, 2024
As of 2024, the average adult internet user’s attention span is now 8.25 seconds. According to www.sambarecovery.com, this is influenced by the increasing distractions on the internet, social media, and the environment. As a marketer, how do you get them to increase their attention to your posts, in a world where a slew of information is easily available at one’s fingertips?
This information comes from all kinds of sources, including celebrities, brands, political figures, and content creators, among others. Yes, it is a challenge, but it can be done! The secret to great, engaging communication? A solid strategy and communication. Of course, for it to be effective in terms of results, it has to be backed by a good product or service as well.
Are you launching a social media effort? Or maybe doing a rehash? Here are some tips to get you started:
Make it relevant
To do this, you have to have a firm grasp of your target market. Take time to get to know them. The more you know about them, the more you’ll have an idea of the topics that are relevant and meaningful to them. Angkas, for instance, has a knack for communication materials that get the humor of most commuters.
Keep it Clear
Clear and concise messages have a bigger chance of standing out and connecting with people amidst the clutter. With people already overwhelmed with the amount of information that they get, strong and clear marketing materials cut through the clutter and send the message to a brand’s target market.
This Laura Mercier reel is a good example of a communication effort that does the job of communicating.
Watch the reel here: https://www.facebook.com/reel/960673245537863
Be Interesting!
In relation to our first tip, doing research on trends, events, and milestones that the target market cares about will go a long way. For instance, if your audience falls under the graduation crowd, it is a good idea to craft social posts inspired by this milestone.
Be Yourself
Here’s another bonus tip for content creators who interact personally with their viewers. While there are a lot of things to consider, adding your flare or human touch to your hosting will resonate with your viewers! Don’t be afraid to integrate who you are when you host.
Ready to create? Go for it and don’t forget to have fun!
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