Take a Quiz
Design for Non-Designers:
Getting Started with 3 Core Principles
- September 9, 2024
Many people have products and services they want to share with the world, but not everyone has the opportunity to collaborate with specialists.
Designing for social media and other marketing materials is essential to reach a wider audience and educate them about your brand. While working with an expert is ideal, there are effective ways to handle the design process on your own. Yes, even if you’re a non-designer!
Don’t be intimidated—simply start with these 3 C’s to get you on the right track.
Don’t forget to COMMUNICATE
…because that’s the purpose of posting! Make sure every post is created for a purpose. So, before you start designing, write down what you want to communicate with your post or material.
Take the example below for instance. The post intends to sell a look that their clothes capture. This gives the clothes more relevance to the viewer since it is easier to relate and feel excited now that there is a well-communicated message in the post.
PLAINS AND PRINTS
Stick to a COMPLEMENTARY COLOR SCHEME
In addition to ensuring your designs look polished and professional, using a predefined approach will save you considerable time and effort in choosing colors and layouts. Unsure where to begin? Start with your brand palette as a foundation and build from there. This strategy not only maintains brand consistency but also simplifies the design process, making it less daunting.
For example, let’s take a look at these well-known brands:
CLINIQUE
STRAIGHTFORWARD
Make it CLEAN
Similar to a well-designed room or neatly put-together outfit, people are naturally drawn to uncluttered design. Heavily designed works have its appeal as well, but for beginners or people who are only starting in design, it’s better to stick to a clean approach.
For example, let’s take a look at these brands:
PRADA
STRAIGHTFORWARD
Don’t rush the process. Take your time to learn it. It’s better to post at a slower pace with consistency than to rush the process and compromise the quality.
Here are some free online tools you can check out to help you get started:
Need an expert’s advice? Shoot us an email. We’re here for you!
Happy designing and have a great rest of the week!
Unlock weekly marketing insights from Your Monday Mentor
Your Monday Mentor is a weekly newsletter by BrandSpeakAsia, offering executives and decision-makers targeted insights and motivational content on marketing strategies and industry trends to kickstart their week.
SIGN UP TO OUR NEWSLETTER
Scan QR
© 2024 BrandSpeakAsia. All rights reserved
Developed by GLAXIT
Follow our socials
