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Enhance Your Brand’s Presence By Applying These Content Marketing Moves
- September 8, 2024
With all the traffic going on in the marketing sphere, capturing your audience is a challenge. A brand’s market behavior is becoming more complex as technology, careers, and lifestyles evolve, so beyond the actual competition, there are many factors to consider when vying for your target’s attention, amplifying your online presence, and establishing yourself as a brand.
Make a content strategy based on a defined target market and overall brand identity
You can’t sell something that you don’t know. After you’ve mastered your brand’s overall identity, strategize on how to reach your target market based on their personality, behavior, and demographics.
This is an example of expert research that can help you navigate your content marketing strategy. For example, if your target audience falls in the 18-24 category, you can consider using Facebook ads, reels, and posts as executions.
More specifically though, you need to know if your particular market is the one making up the big percentage of Facebook users in that age group. Here is an example of a more specific target audience description based on various research efforts.
Explore the world of video
Its visual appeal as well as options to integrate it with other creative executions like words, sound, and movement, are only a few of the reasons why this is one of the most popularly used efforts by brands. An article on LinkedIn states that people spend an average of 80% of their usage on video consumption. On the other hand, another article from https://later.com, says that this type of content typically performs best with most algorithms, based on the fact it captures a viewer’s attention for longer.
As an integrated marketing agency, we embrace the value of video content and strategically execute this with our brand’s target market. Here are some examples of how we merge different types of creative works through video content.
Expanding your content through blogs
Blogging is an affordable way to establish your online presence. It simultaneously drives traffic to your brand’s website through SEO, while at the same time, creating an avenue for the market to know your brand in detail. For instance, a skincare or makeup brand can invest in blogs about skin hacks, brand updates, or even profiles of its owners and ambassadors.
Relatable Content
Have fun and be creative in crafting content that’s tailor-made for your market. For example, local jokes and memes resonate with people casually browsing during their work breaks or downtime. Chowking’s recent launch of their braised beef included a throwback teaser. Pinoys are known for sharing memories of their youth or earlier decades. This particular one earned a whopping response of more than 232K likes, 4.2K shares, and 15.6K comments (as of this writing).
This caps up today’s engaging and fun topic! We hope you were able to make the most of the long weekend and are now ready to hit the ground running.
This has been your Monday Mentor! See you again next week!
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