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Translating Your Brand into a Visual
How it can make yours stand out!
- September 5, 2024
In a sea of competition how do you make your brand or service stand out? It may be a good one that people like, but how will people know about it? One tried and tested method is through your brand’s visual. A great and consistent visual generates brand recall and establishes the identity that you are trying to communicate to your target audience. Let’s take time to learn and recall what exactly makes excellent visuals and how you can craft ones that will help you in your business’ goals.
Go back to your brand identity
It may have been mentioned thousands of times, but we will say it again because it’s one of the most important things. Before doing any visual execution or effort, first establish your brand’s identity— meaning its audience, voice, and personality.
What would my brand be if it were a person?
Is my brand fun and playful?
What are my brand’s interests?
Who is my brand talking to?
Mastering this information will make the process so much more clearer and meaningful.
Start with the basics
Your logo is the primary visual image of your brand. Iconic ones in the world include Lego, Coca-Cola, Ford, and Toyota. A common factor of all of these logos are its cleanliness, catchiness, and aesthetic appeal. Elements of a good logo include colors, shape, and simplicity. It makes them easy to recall as well as opportunities for engagement.
Tappi.org discusses a study where 92.6% surveyed by the CCI: Institute for Color Research said that color was the most important factor when purchasing products. So, carefully decide which ones reflect your brand the best. Afterward, you can get creative with things like contrast, hue, etc., when you start doing your communication materials.
Some of the world’s best logos according to some design and marketing experts:
List it down
To guide you in your visual journey, create a style guide for your brand, including important parts of your brand: color palette, typography, logos, messaging guidelines. Consistency is key, but don’t be afraid to play and be creative!
Picture yourself walking inside a mall or stuck in traffic. Which logos catch your attention the most? Study what makes their appeal that way and it will open your eyes to all sorts of possibilities in executing your brand’s visual.
We hope you enjoyed our discussion this Monday! Please stick around for more! This is your Monday Mentor wishing you a good week ahead!
For more information on this topic, don’t hesitate to contact us.
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