The strategic use of Public Relations (PR) has been a no-brainer decision for LapDance Bags in our quest to establish LapDance as the premium brand for laptop bags. PR ultimately proved the right means to place our brand “on the map” and more importantly, PR has helped inspire a sense of confidence to our brand.

Employing the traditional means of advertising just did not seem like the right strategy in launching the LapDance brand. As a new brand, we needed a way to build integrity for LapDance, to rise above the existing advertising clutter. Because we invested time and resources in design and quality control, we already knew that we had top quality products. The challenge then was to communicate this to possible customers and inspire in them the same kind of confidence that we had in the brand.

Our venture into PR has helped LapDance Bags expand at an exciting rate in the last two years. Both tech aficionados and fashion trendsetters have now instilled their confidence and enthusiasm for LapDance. The number of our reseller base has grown from 30 to 45 stores, which include Apple Premium Resellers, The A. Shop, and Mobile 1, as well as specialty stores like Island Souvenirs and Manels. We have also grown our company-owned branches from one flagship branch at Ayala TriNoma last year to three this year with the addition of Ayala MarQuee Mall Angeles and Walter Mart Makati.

With PR, LapDance has won over customers and is now poised to go head-to-head with the world’s best brands.

Visit LapDance website for more details at www.lapdancebags.com.