BrandSpeakAsia, Inc.

In 2005, the Bank of the Philippine Islands launched its BPI Expat Pinoy Program, a holistic program of personal financial planning and management to provide financial empowerment to Filipinos living and working abroad. The program consists of products, various services, and initiatives that help Overseas Filipinos maintain financial control even when abroad. Aside from products such as BPInoy Remittance for the Overseas Filipinos, the BPInoy Expat Pinoy Program also organizes educational and literacy forums for Overseas Filipinos such as the BPInoy Learning Series and awards such as BPInoy Awards and the Search for Ten Outstanding Expat Pinoy Children. With many products and services connected to its Expat Pinoy Program and Overseas Filipino segment – it is a challenge to sustain focus on the identity of the Program. In its press releases and other media relation activities, coherence is generated by bringing focus to the main objective of the Program: providing financial control and empowerment to Filipinos abroad, the country’s “new heroes.” For print materials for example, the article would be wrapped up by veering the reader towards BPI’s primary objective of supporting Overseas Filipinos. BPI’s communication programs for Expat Pinoy have garnered several awards such as three Tambuli Awards in 2009. The BPInoy Learning Program won silver in two categories: Most Effective Family-Oriented Brand Campaign and Best Innovative and Integrated Media Campaign while the Search for Ten Outstanding Expat Pinoy Children won silver in the Most Effective Teens Brand Campaign.

Ten exceptional children of Overseas Filipinos were cited among the Ten Outstanding Expat Pinoy Children from the Bank of the Philippine Islands. First initiated by BPI’s Overseas Banking Group in 2007, the Search for Outstanding Expat Pinoy Children aims to honor both Expat Pinoy parent and children. “The 2009 Ten Outstanding Expat Pinoy Children can serve as (read more...)

Overseas Filipinos can now send “pasalubong” to their loved ones every time they remit through BPInoy at BPI Express Remittance Center (BERC) or any of its remittance tie-ups. This is made possible through the BPInoy Real Thrills Program, an automated rewards program that gives equivalent credits for remittance transactions. “BPInoy understands (read more...)