Opportunities in emerging markets were highlighted during the recently concluded Pacific Region Investment Conference hosted by the Asia Pacific Association for Fiduciary Studies (APAFS). Keynoting for the conference is Dr. Mark Mobius, renowned emerging markets expert and touted by AsiaMoney in 2006 as one of the “Top 100 Most Powerful and Influential People.” (read more...)
BrandSpeakAsia's 2nd Issue of PR Insight. In this issue:
To assist clients and their businesses in communications and marketing, BrandSpeakAsia offers three core services that ensure that a brand is humanized, given character and can effectively reach out to its target publics. The first of BrandSpeakAsia’s services is Public Relations. The Public Relations Society of America defines Public Relations as the management function that uses communications in a way that “helps an organization and its publics adapt mutually to each other.” Through PR, BrandSpeakAsia aids companies to communicate their brand, who they are and what they stand for by using creative medial tools (i.e. media relations, media coaching) and specialty PR tools (communications campaign conceptualization, product promotion strategy development, corporate social responsibility). Another core service is Design Development. With this service, BrandSpeakAsia paints a picture of a company’s vision, goals and character. This includes branding, developing design for print materials such as billboards, posters, flyers, and the like; web and video developments with all concepts married to the company’s unique identity. The third core service is Event Management. BrandSpeakAsia creates unique and outstanding activities that convey a company’s message and intentions to its targeted audience. This service encompasses event planning and development, supplier coordination and management, venue, program, speaker and technical management, logistical preparation and substantive development. With these services, BSA aims to generate publicity for its clients and help them sell their product or service, educate, shape public opinion, create credibility and impact a company’s publics. For more information on BrandSpeakAsia’s services,
A brand is a company’s identity. Over time, it may evolve and develop due to changing needs or a shift in corporate direction but its rationale as a brand usually remain consistent. Change within an organization does not necessarily mean change of branding as well. Brand modification can be done for refinement or to keep up with the aesthetics of the time. A logo, often referred to as a corporate signature, plays an important role in the ability of a brand to be retained in one’s mind. Although logos are only a form of a brand, it greatly impacts in distinguishing the identity of a specific product, service or concept that is being promoted. Let’s take a quick look at Casas+ Architects. The firm desired to re-establish its identity especially after it chose to specialize on the following services: expertise in architecture, urban and master planning, and interior design. The old logo represented Casas+ as standing out from the rest of the architectural firms, thus the hollow circle among the dots in the logo. The new logo now (see image 2) depicts better the personality of the firm – with the use of subtle grey which represents a calm, yet stable firm headed by Carmelo Casas and his leadership team, the new logo now utilized colors to represent itself better, as well as use fonts that promote them as a more modern firm that can keep up with the times and trends of architecture and design. The logo is also visualized in a vertical orientation with 25 dots – which depicts buildings, balance, and stability – qualities of an ideal architectural firm. With a cyan dot in the midst of a 25 dot matrix – symbolic of the field they are in – one can truly see that Casas+ Architects is indeed a stand out among the rest. For more information about Casas+ Architects, visit www.casasarchitects.com for the firm’s website designed by BrandSpeakAsia.
Online media and technology has been hailed as a powerful tool for brand building, marketing and public relations. It is fast, accessible, and cost-efficient. The internet alone has a wealth of information available to anyone with internet connection. Internet usage in the Philippines has grown exponentially over the last decade. In Metro Manila and other urbanized cities like Cebu, Davao, Baguio, and Cagayan de Oro, internet cafes abound. This is good news for businesses that have learned how to work online media in promoting their products and services. Yes, the internet is a great way for companies to disseminate information, engage customers, and gather feedback without spending a great deal. Statistics show that the Philippines have a 24.5 percent internet penetration. This means that out of 90 million Filipinos, around 25 million have accessed the internet at one time or another. In addition, a huge chunk of regular internet users are from the classes A, B and C. While internet usage has shown vast potential for growth in the Philippines, these statistics show that majority of Filipinos do not use the internet yet as their primary source of information. What does this mean for businesses? Entrepreneurs are encouraged to harness the limitless opportunities that the internet provides but they must also evaluate if internet marketing and communications are reaching their target audience. If your products and services are aimed towards the lower classes, it would be best to continue using traditional media such as radio, print, and TV to gain recognition and recall. It is expected that internet usage will continue to grow in the country in a very fast pace. In the meantime, businesses can strengthen their brand through traditional means while continue building up their web presence. In this way, entrepreneurs can solidify their competitive edge by utilizing all possible media available.
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